Privacy Policy

Controller

The controller responsible for data processing under the GDPR is: Snova GmbH, Speditionstraße 15a, 40221 Düsseldorf. Contact: info@snova.digital.

Legal basis

Your data is processed on the basis of Art. 6(1)(a) GDPR (consent) where you have consented to the use of cookies or to the services Google Analytics, Google Tag Manager or Google AdSense.

Storing your cookie consent preferences is based on Art. 6(1)(f) GDPR (legitimate interest in documenting your consent in a legally compliant manner).

Scope of data processing

Apart from storing your consent settings (cookie banner), we only collect and store personal data about you in connection with the following services, which we use only with your consent: Google Analytics, Google Tag Manager and Google AdSense. What data these services process is described in the sections below.

Cookies and consent management

We use a cookie banner (Klaro) so you can manage your consent to the use of cookies. Your choices (e.g. "Accept all", "Necessary only" or custom settings) are stored in a cookie or in your browser’s local storage. This storage is necessary to respect your decision and not ask again on future visits.

Optional cookies (analytics, marketing) are only set if you have explicitly allowed them in the cookie banner. You can change your settings at any time via the "Cookie settings" link in the footer of this website.

Google services

If you have consented in the cookie banner, we use the following services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google may also process data in the USA; standard contractual clauses apply for transfers to third countries. For more information, see Google’s privacy policy: https://policies.google.com/privacy.

Google Analytics

Google Analytics collects usage data for this website (e.g. pages visited, duration of visit, device type, approximate geographic origin). The data is used to analyse usage and improve our offering. Processing only takes place if you have consented to the "Analytics" category or the relevant cookies.

You can prevent collection by Google Analytics e.g. via the Google Analytics opt-out browser add-on or by changing your cookie settings on this website.

Google Tag Manager

Google Tag Manager (GTM) is a tool for managing website tags. It can load other scripts (e.g. for Google Analytics or Google AdSense). GTM itself does not collect personal data; data is collected by the services loaded via GTM, only if you have consented to them.

Google AdSense

Google AdSense allows us to display advertisements on this website. Data about your use (e.g. ads shown, clicks) may be transmitted to Google and used to serve personalised advertising. We use AdSense only if you have consented to the relevant marketing or advertising cookies in the cookie banner.

For more information and options: https://policies.google.com/technologies/ads.

Your rights

You have the following rights with respect to your personal data:

• Right of access (Art. 15 GDPR)
• Right to rectification (Art. 16 GDPR)
• Right to erasure (Art. 17 GDPR)
• Right to restriction of processing (Art. 18 GDPR)
• Right to data portability (Art. 20 GDPR)
• Right to object (Art. 21 GDPR)
• Right to withdraw consent (Art. 7(3) GDPR) – e.g. via the cookie settings on this website

You also have the right to lodge a complaint with a supervisory authority. The competent authority includes the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia: https://www.ldi.nrw.de.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in the law or in our actual processing. The current version is always available on this page.